Updated: 27th September 2026Link building has changed substantially from the period when backlink volume alone was treated as a primary measure of off-page SEO performance. In 2026, organisations increasingly need to consider a much broader authority environment involving: referring domains; editorial backlinks; topical relevance; Digital [...]
Updated: 27th September 2026Content marketing in 2026 sits at the intersection of search, brand authority, audience education, lead generation and AI-powered discovery. Businesses are no longer creating content solely to attract visits from conventional search engines. Content can now contribute to visibility across Google, AI [...]
Updated: 27th September 2026Voice search and conversational search are becoming increasingly important parts of the wider UK search ecosystem, but they should not be treated as the same behaviour. Voice search describes the use of spoken input to search for information, control a device, find [...]
Updated: 28th September 2026Search behaviour in the UK is undergoing one of its most significant changes since mainstream search engines became the dominant gateway to information. Traditional search remains deeply embedded in everyday internet use, but the way people discover information is becoming more varied. [...]
Updated: 28th September 2026 Google AI Overviews have moved from an experimental search feature into a major component of the modern Google Search experience. For UK businesses, publishers and organisations, the change matters because Google can now answer many searches directly within the results page [...]
Updated: 28th September 2026 AI citations are creating a new layer of digital visibility across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Copilot and other generative search systems. Traditional search measurement asks where a webpage ranks and how many users click it.Generative search [...]
Updated: 28th September 2026 AI-powered search has moved from an experimental technology into a measurable part of how people in the UK discover information.Google Search remains dominant, but the search environment now includes Google AI Overviews, AI Mode, ChatGPT, Gemini, Copilot, Perplexity and other conversational [...]
CGO Media Research • updated: 28th september 2026 AI search is developing into a significant new layer of the global search ecosystem, but measuring its market share is considerably more complicated than comparing conventional search engines. ChatGPT, Google Gemini, Microsoft Copilot, Claude, Perplexity and other [...]
CGO Media Research • Updated: 28th November 2026 Generative Engine Optimisation is emerging as a new discipline within search as businesses and organisations attempt to understand how information is discovered, retrieved, cited, mentioned and recommended by AI-powered search systems. Traditional SEO primarily measures visibility through [...]
CGO Media Research • Updated: 29th September 2026 ChatGPT has moved from an experimental artificial-intelligence tool to a significant part of the UK's digital environment. Millions of UK adults now visit the service, usage has expanded rapidly, and ChatGPT increasingly sits alongside Google, social platforms [...]
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