Updated: 27th September 2026 Link building has changed substantially from the period when backlink volume alone was treated as a primary measure of off-page SEO performance. In 2026, organisations increasingly need to consider a much broader authority environment involving: referring domains; editorial backlinks; topical relevance; [...]
Updated: 27th September 2026 Content marketing in 2026 sits at the intersection of search, brand authority, audience education, lead generation and AI-powered discovery. Businesses are no longer creating content solely to attract visits from conventional search engines. Content can now contribute to visibility across Google, [...]
Updated: 27th September 2026 Voice search and conversational search are becoming increasingly important parts of the wider UK search ecosystem, but they should not be treated as the same behaviour. Voice search describes the use of spoken input to search for information, control a device, [...]
Updated: 28th September 2026 Search behaviour in the UK is undergoing one of its most significant changes since mainstream search engines became the dominant gateway to information. Traditional search remains deeply embedded in everyday internet use, but the way people discover information is becoming more [...]
Updated: 28th September 2026 Google AI Overviews have moved from an experimental search feature into a major component of the modern Google Search experience. For UK businesses, publishers and organisations, the change matters because Google can now answer many searches directly within the results page [...]
Updated: 28th September 2026 AI citations are creating a new layer of digital visibility across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Copilot and other generative search systems. Traditional search measurement asks where a webpage ranks and how many users click it.Generative search [...]
CGO Media Annual Research Report The State of Search Report UK 2026 Search is undergoing its biggest transformation since the emergence of Google. While traditional search engines continue to dominate online discovery, artificial intelligence is rapidly changing how users find information, compare businesses and make [...]
Updated: 28th September 2026 AI-powered search has moved from an experimental technology into a measurable part of how people in the UK discover information.Google Search remains dominant, but the search environment now includes Google AI Overviews, AI Mode, ChatGPT, Gemini, Copilot, Perplexity and other conversational [...]
CGO Media Research • updated: 28th september 2026 AI search is developing into a significant new layer of the global search ecosystem, but measuring its market share is considerably more complicated than comparing conventional search engines. ChatGPT, Google Gemini, Microsoft Copilot, Claude, Perplexity and other [...]
CGO Media Research • Updated: 28th November 2026 Generative Engine Optimisation is emerging as a new discipline within search as businesses and organisations attempt to understand how information is discovered, retrieved, cited, mentioned and recommended by AI-powered search systems. Traditional SEO primarily measures visibility through [...]
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