Latest CGO Media Research
CGO Media continuously publishes original research examining how search, discovery and digital authority are changing as artificial intelligence becomes increasingly integrated into information retrieval, recommendation and decision-making systems.
Our research covers AI Search, Generative Engine Optimisation (GEO), SEO, citation and source-selection systems, recommendation systems, entity authority, digital trust signals and sector-specific search behaviour.
This page provides a chronological view of the latest CGO Media research, working papers, frameworks, models, observations and original datasets. New publications and significant research updates are added as they are released.
Browse the Latest Research
Explore the newest CGO Media publications across AI Search, GEO, SEO, research frameworks, statistics and sector-specific research.
Latest Research Publications
The publications below are presented in reverse chronological order, with the newest CGO Media research appearing first.
How CGO Media Research Is Developed
Published: September 2026
An explanation of the methodology used across the CGO Media research programme, including research-question development, evidence selection, observational research, framework development, data analysis, limitations, authorship and research versioning.
AI Answer Construction in Generative Search
Publication Date: 2026
This research examines how generative search systems may construct answers from multiple information sources, entities and evidence signals rather than relying on the traditional ranked-document model associated with conventional search engines.
AI Citation Selection
Publication Date: 2026
Research examining the potential factors influencing which external sources generative systems select, reference and cite when constructing AI-generated answers.
AI Source Selection
Publication Date: 2026
An investigation into how generative search and AI recommendation systems may identify, evaluate and prioritise information sources when responding to user queries.
New and Updated Research
CGO Media distinguishes between newly published research and substantial revisions to existing working papers, frameworks and models.
New Research
Publications identified as New Research represent newly released papers, frameworks, models, datasets, observations or other research assets entering the CGO Media research programme for the first time.
Updated Research
Publications identified as Updated Research have undergone a substantive revision following new evidence, changes in search technologies, methodological developments or additional analysis.
Research by Type
CGO Media publishes several types of research assets designed to examine different aspects of AI Search, GEO, SEO, digital authority and information discovery.
Research Papers
Original investigations into AI Search, generative systems, GEO, SEO, source selection, citation behaviour, recommendation systems and digital authority.
Frameworks & Models
Structured frameworks, maturity models, provider-selection models and implementation roadmaps derived from CGO Media research.
Research Observations
Documented observations concerning developments in AI search systems, search visibility, citation behaviour, source selection and information discovery.
Statistics & Original Data
Original datasets, measurement studies and statistical research produced through CGO Media data collection and analysis.
Sector Research
Research examining how AI Search, GEO, digital trust and discovery systems operate within specific industries and professional sectors.
Latest Sector Research
CGO Media applies its wider AI Search and digital authority research to industries where trust, evidence, visibility and provider selection can materially influence how organisations are discovered and recommended.
Current research programmes include Financial Services, Healthcare, Legal Services, Travel & Hospitality, Professional Services, Property & Real Estate, Ecommerce & Retail, International Organisations, Manufacturing, Education & EdTech, Technology and SaaS.
Each sector research programme may include foundational research, trust and visibility frameworks, provider-selection models, search-authority maturity models and implementation roadmaps.
Research That Evolves With Search
Search technology is changing rapidly. Generative search systems, AI assistants, recommendation engines and information-retrieval technologies continue to evolve, and the evidence available to researchers changes alongside them.
For this reason, many CGO Media publications are maintained as working research. Papers, frameworks and models may be revised when new evidence emerges, methodologies develop or material changes occur within the search ecosystem.
Significant revisions may therefore appear on this page alongside newly released publications.
Research for Journalists, Analysts and Researchers
CGO Media research is designed to provide journalists, researchers, analysts, organisations and search professionals with structured analysis of the rapidly evolving relationship between traditional search engines, generative AI systems, digital authority and information discovery.
Research publications may be referenced or cited subject to the citation, authorship and licensing information associated with individual publications.
Journalists and researchers requiring additional information, research commentary, methodology clarification or supporting material can use the CGO Media Press & Media Resources.
Explore the CGO Media Research Programme
The Latest Research page highlights recent publications and substantial research updates. The complete CGO Media research programme, including papers, frameworks, models, observations and datasets, is available through the Research Library.
