Updated: 28th September 2026Search behaviour in the UK is undergoing one of its most significant changes since mainstream search engines became the dominant gateway to information. Traditional search remains deeply embedded in everyday internet use, but the way people discover information is becoming more varied. [...]
Updated: 28th September 2026 Google AI Overviews have moved from an experimental search feature into a major component of the modern Google Search experience. For UK businesses, publishers and organisations, the change matters because Google can now answer many searches directly within the results page [...]
Updated: 28th September 2026 AI-powered search has moved from an experimental technology into a measurable part of how people in the UK discover information.Google Search remains dominant, but the search environment now includes Google AI Overviews, AI Mode, ChatGPT, Gemini, Copilot, Perplexity and other conversational [...]
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