Updated: 27th September 2026Link building has changed substantially from the period when backlink volume alone was treated as a primary measure of off-page SEO performance.In 2026, organisations increasingly need to consider a much broader authority environment involving: referring domains; editorial backlinks; topical relevance; Digital PR; [...]
Updated: 28th September 2026AI citations are creating a new layer of digital visibility across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Copilot and other generative search systems. Traditional search measurement asks where a webpage ranks and how many users click it.Generative search introduces [...]
Updated: 28th September 2026AI-powered search has moved from an experimental technology into a measurable part of how people in the UK discover information.Google Search remains dominant, but the search environment now includes Google AI Overviews, AI Mode, ChatGPT, Gemini, Copilot, Perplexity and other conversational systems capable [...]
CGO Media Research • Updated: 28th November 2026 Generative Engine Optimisation is emerging as a new discipline within search as businesses and organisations attempt to understand how information is discovered, retrieved, cited, mentioned and recommended by AI-powered search systems. Traditional SEO primarily measures visibility through [...]
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