CGO Media Research Team

About CGO Media Research Team

The CGO Media Research Team explores how traditional search engines and AI platforms discover, interpret, cite and recommend businesses. Our work covers SEO, generative engine optimisation (GEO), entity authority and AI search visibility, translating research into practical insights for businesses and organisations. Through research papers, frameworks and sector analysis, we help readers understand how search is changing—and what those changes mean for their growth.

Digital Marketing Statistics UK 2026

Updated: 28th September 2026 Digital marketing in the UK is entering another structural period of change. Advertising investment continues to move towards digital channels, consumers spend several hours online every day, ecommerce remains embedded in retail behaviour, video and social media continue to attract advertising [...]

Search Behaviour Statistics UK 2026

Updated: 28th September 2026Search behaviour in the UK is undergoing one of its most significant changes since mainstream search engines became the dominant gateway to information. Traditional search remains deeply embedded in everyday internet use, but the way people discover information is becoming more varied. [...]

Small Business SEO Statistics UK 2026

Updated: 28th September 2026 Small businesses form the overwhelming majority of the UK private-sector business population, making search visibility commercially important across almost every industry and region. Yet the environment in which those businesses are discovered is changing. Google Search remains a major route to [...]

Ecommerce SEO Statistics UK 2026

Updated: 28th September 2026 UK ecommerce now operates at a scale where online retail, search engines, marketplaces, mobile discovery, reviews and AI-assisted product research increasingly form parts of the same customer journey. Online retail is no longer a marginal sales channel. More than a quarter [...]

Rightmove Digital Growth Analysis

CGO Media Research How Marketplace Architecture, Property Data and Brand Authority Built UK Search Dominance An independent analysis of how Rightmove developed one of the United Kingdom’s strongest digital property ecosystems by combining large-scale listings, location-led website architecture, proprietary market data, brand demand and repeat [...]

Enterprise SEO Statistics UK 2026

Updated: 28th September 2026 Large enterprises represent only a tiny fraction of the UK business population, yet they account for a disproportionately large share of employment, turnover, digital infrastructure and organisational complexity. That concentration makes enterprise search visibility economically significant. Enterprise SEO operates across organisations [...]

SEO ROI Statistics UK 2026

Updated: 28th September 2026 Search engine optimisation is often discussed in terms of rankings, traffic and visibility. For businesses, however, the more important question is whether that visibility contributes to measurable commercial value. SEO return on investment can appear through direct ecommerce revenue, qualified leads, [...]

Google AI Overview Statistics UK 2026

Updated: 28th September 2026 Google AI Overviews have moved from an experimental search feature into a major component of the modern Google Search experience. For UK businesses, publishers and organisations, the change matters because Google can now answer many searches directly within the results page [...]

AI Citation Statistics 2026

Updated: 28th September 2026 AI citations are creating a new layer of digital visibility across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Copilot and other generative search systems. Traditional search measurement asks where a webpage ranks and how many users click it.Generative search [...]

Local SEO Statistics UK 2026

Updated: 28th September 2026 Local search in the UK is no longer confined to a conventional Google results page. Consumers can discover businesses through Google Search, Google Maps, map applications, review platforms, social media, AI assistants and increasingly through AI-generated recommendations integrated directly into search. [...]

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