About Roger Wilkinson

Roger is one of the early pioneers of SEO in the 1990’s, both in Europe and the USA. In 2000 Roger set up CGO Media which has grown over the last 20 years to be the #1 SEO agency in Europe.

Toxic Backlinks: Why They Need to Be Disavowed and How

It might be common knowledge among webmasters and site owners that a substantial backlink profile is a key to ranking. So, they build link after link that point to their website, hoping that their SEO would shine and their ranking will go up. Yet, it's a real head-scratcher for some people when they realise their dismal ranking despite the fact the so many links are pointing to their site. What Might Cause That? Some links might be doing more harm to your ranking than good. And that's not us saying, but Google itself. Google says that a backlink is determinant of the quality of your site. And that's usually determined based on Domain Authority and Page Authority, which ultimately [...]

By |2020-07-01T15:19:09+01:00July 1st, 2020|SEO|Comments Off on Toxic Backlinks: Why They Need to Be Disavowed and How

7 Secret Tips to Make Your SEO Strategy Ready for 2021 and Beyond

Let’s face it. The days of those old SEO tricks are gone. Technical, voice search optimised, and demographic-targeted SEO tricks are the future of a smart and visionary strategist. Given that most major and developing economies have faced the wrath of the global corona virus pandemic, a properly optimised, progressive and dynamic new stratagem must be in place. The sooner it is, the better for the organisation. Once economies recover and website traffic rebounds, it will be akin to a shark-feeding season for webmasters and website owners. Your competitors will probably have their own arsenals ready. You must push the envelope and become a better SEO strategist. Perfecting a Future-Proof SEO Initiative The very nature of search engine optimisation is [...]

By |2020-06-18T15:14:42+01:00June 18th, 2020|SEO|Comments Off on 7 Secret Tips to Make Your SEO Strategy Ready for 2021 and Beyond

Implementing Technical SEO Professionally to Make 2020 Your Website’s Breakout Year

As an SEO analyst, most of your daily tasks involve using all the tips and tricks that experience has taught you over the years. Still, there is so much to know, and modern SEO trends may at times seem overwhelming. How can you keep up with the ever-increasing competition that your website faces without necessarily having to fall back on the old ideas? For starters, you can turn to ‘technical SEO.’ This is not too old an idea; it has been around since Google rolled out its Penguin algorithm in 2015, and when various websites suddenly seemed to lose steam and rankings. It was then that SEO analysts realised that merely building links was not enough. The era of [...]

By |2020-05-20T09:09:01+01:00May 25th, 2020|SEO|Comments Off on Implementing Technical SEO Professionally to Make 2020 Your Website’s Breakout Year

Making Sense of E-Commerce in a Post-COVID-19 World

Like all other facets, the global COVID-19 pandemic has also altered online buyer behaviour. Market experts are facing a hard time predicting which products will sell, which will not and which will almost certainly occupy empty shelf space for some time to come. In many ways, this pandemic may have changed e-commerce forever. Most of the world was under quarantine and self-isolation in the months of March through May. Vast swathes are still under lockdown. From a market analyst’s perspective, they should have continued to behave in the same manner as they had before. But that was not how it was. Some consumers were panicking and started bulk-buying. Some only ordered bare essentials. Some stayed away entirely from the [...]

By |2020-05-20T06:36:11+01:00May 20th, 2020|E-Commerce|Comments Off on Making Sense of E-Commerce in a Post-COVID-19 World

Making SEO Work for Your Business: 5 Basic Things to Do

SEO or Search Engine Optimisation has been very much in vogue for quite some time now. If you run a company, there is slim chance that you do not appreciate the crucial role that it stands to play for your business! A research report by Credos and Enders Analysis have found out that among entire European advertising market, the biggest digital advertising market is discovered in the United Kingdom. In 2020, advertisers in the country are more likely to spend approximately 62% of the budget, which accounts for almost two-thirds, in online strategies. Your business interest will be best served if basic SEO strategies are maintained for generating optimum return. Keywords and Meta Tags One of the essential components [...]

By |2020-05-15T09:52:04+01:00May 13th, 2020|SEO|Comments Off on Making SEO Work for Your Business: 5 Basic Things to Do

Advantages of SEO during the COVID-19 Outbreak

The COVID-19 pandemic has wreaked havoc in ways that could not have been envisaged by the world at large. The scale of this pandemic is such, that parallels are being drawn with the Spanish Flu or Black Death in the primeval era. Well, none of us were around then but the ramification of the pandemic that is upon us, is enough to give us chills. The casualty numbers are increasing in certain countries while it is brought under control in certain others. Apart from absolute standstill of regular life, businesses are bearing the brunt of it. Sharply, at that. In spite of the adversities, time is ripe for businesses to surpass their competitors with search engine optimisation. Digital marketing [...]

By |2020-05-13T08:02:36+01:00May 13th, 2020|SEO|Comments Off on Advantages of SEO during the COVID-19 Outbreak

Online Growth Through Strategic Movements Using SEO

Marketing is an important aspect of every business because it tells the world what a business offers and how the services will help their prospective customer. There are many companies that have invested a lot in media in order to increase their customer base and making more sales. Getting new customers can be a challenge, especially for people who don’t have enough experience to read the market trend and give the customers what they want. This is why it is important to have an expert by your side to guiding you through the process. This ensures you don’t make any mistakes along the way. We are a SEO Manchester digital agency that can help you solve this problem. One effective [...]

By |2020-05-13T08:11:19+01:00March 30th, 2020|SEO|Comments Off on Online Growth Through Strategic Movements Using SEO

What is SEO?

What is SEO Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results. Typically, the earlier (or higher) a website appears in the search results table, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a website web presence. An effective SEO web design may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site [...]

By |2020-05-13T08:13:58+01:00December 2nd, 2019|SEO|Comments Off on What is SEO?

Does my My Website Need a Responsive Web Design?

The term "responsive web designs" indicates sites that are capable of adapting to various types of screen sizes for maximizing viewing experience. This includes screens of desktop, laptop, tablets, smartphones, ipods, kindles, etc. At times this term is referred to, in the digital arts’ market, as "fluid design", "adaptive website design" or "RWD". On the other hand, uncommunicative websites cannot adapt to fit separate computer display dimensions, which means they can be tough to navigate and view on smaller devices. Sales of mobile phones have surpassed that of desktops and according to media predictors mobile web usage would also surpass desktop use by 2014. Therefore, it only appears logical that searches on desktop seek will be outnumbered by mobile searches. [...]

By |2019-12-30T14:11:42+00:00December 9th, 2013|Web Design|Comments Off on Does my My Website Need a Responsive Web Design?

SEO in 2014

If you are an online service provider, perhaps the toughest thing to learn involves implementing Search Engine Optimization or SEO strategies. Since all the information as well as algorithms are changing frequently the strategies you use, the current trends in marketing and the little corner chopping methods you do to advance your SEO rank are a few of the things that a SEO expert has to learn. If you are a SEO provider or thinking about providing SEO, or need some SEO strategies for your website, then you need to understand the possible 2014 trends in relation to SEO which can help you grow your business, whether that is by getting specific traffic or by improving your service quality to [...]

By |2019-12-30T14:12:11+00:00November 30th, 2013|SEO|Comments Off on SEO in 2014