What is SEO

SEOSearch engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results.

Typically, the earlier (or higher) a website appears in the search results table, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a website web presence.

An effective SEO web design may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design.

The term “search engine friendly” may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure, which CGO Media will do to ensure you receive high volumes of traffic to your site.

However the most important pat of SEO is link building, in other words getting other sites to have a link back to your site. This is a long a boring jobs which mst be undertaken on a monthly basis to achieve the desired results.

Google puts this very simply: A website is more popular if it has links back from many, many websites. – We are not talking 10 – 100 links, but 1,000’s of high quality gradually built over a period of time – usually over a 1 – 2 year period.

What is SEO & what can it do for you?

What is SEO, for what reason would it be a good idea for you to mind and what would it be able to accomplish for you in your online business? Here I will disentangle, in basic language, the motivation behind SEO and how to utilize it and abstain from abusing it.

Here is a down to earth model…

In the event that you have a website that is about how to develop climbing roses you would need that site set up so when someone types ‘how to develop climbing roses’ into Google’s search bar it shows up on page one of the list items. Even better, obviously, would be on the off chance that it was high on the page or even at number one.

For what reason is this significant?

It is about traffic. By traffic I mean guests to your site. The more traffic the more noteworthy the probability that you will make deals. Just to effectively express the idea an ongoing report demonstrated that page two of Google’s query items get under fifteen percent of complete clicks and the top three positions on page one get around 60% of clicks. Surely the site in number one position will appreciate around thirty five percent everything being equal. Carefully Google positions singular site pages as opposed to whole sites.

How might you get high rankings?

Googles possess, regularly evolving, equation, or calculation, for deciding the significance of a website page is the subject of great discussion and keeping in mind that Google does not divulge a lot of information regarding it’s algorithms.


I have just utilized this word and it is immensely significant. To place it more or less, the web indexes need their clients, individuals looking through online, to have a glad encounter and this implies they ought to have the option to discover something online that fulfills their journey for information as precisely as could be expected under the circumstances.

To utilize our previous model, on the off chance that someone types ‘how to develop climbing roses’ into the inquiry bar at that point, rather than a site page showing up high on page one of the outcomes that is tied in with planting as a rule that what is straight up there is a page that is explicitly centered around how to develop climbing roses.

Swim with the tide.

I strongly guidance you to work with the web indexes and to make an effort not to misdirect them at all so as to acquire high rankings. They utilize some brilliant individuals and endeavoring to outmaneuver them is an arrangement not to be empowered.

Step by step instructions to make your site more Google agreeable.

It is difficult to give a whole SEO course here however I can give you what are likely the most significant things you have to contemplate.

On site SEO

Your site must contain unique and significant information. Until further notice the web crawlers can only understand duplicate and hence you need loads of it, profoundly centered around the point of each site page. Your catchphrase is the point of that page.

To utilize our model once more, the website page would have the url yoursitename/how-to-develop climbing-roses, the page title (H1 tag) would be, yes believe it or not, how to develop climbing roses and that expression would speak to about 2% of the duplicate on that page.

Off site SEO

On the off chance that your site has links pointing to it (backlinks) from different websites that, for SEO reasons, is a major addition to. The higher those different sites are positioned the better. You can get backlinks by, maybe, posting remarks or articles on those sites that incorporate a link back to your site.

This is only a modest fraction of the means that you can take to improve your web rankings.

CGO Media

Our digital agency has been around for over 20 years now and is recognized as the #1 seo agency in Europe. With offices in the UK, Spain, Germany and France CGO Media is strategically placed to help you develop your SEO strategy. We offer in the UK – SEO Manchester, SEO Liverpool, SEO Leeds and SEO London