Let’s face it. The days of those old SEO tricks are gone.
Technical, voice search optimised, and demographic-targeted SEO tricks are the future of a smart and visionary strategist. Given that most major and developing economies have faced the wrath of the global corona virus pandemic, a properly optimised, progressive and dynamic new stratagem must be in place.
The sooner it is, the better for the organisation.
Once economies recover and website traffic rebounds, it will be akin to a shark-feeding season for webmasters and website owners. Your competitors will probably have their own arsenals ready.
You must push the envelope and become a better SEO strategist.
Perfecting a Future-Proof SEO Initiative
The very nature of search engine optimisation is dynamic. It has become a byword for traffic generation to website owners. But very few SEO analysts and experts strike the right chord when it comes to future-proofing an approach.
Besides, Google keeps altering its algorithms. With that in mind, any professional SEO planning process must have exigency-management practices built-in. All search engines dislike being manipulated; therefore, an SEO analyst has to be careful.
These are some points which will make your SEO plans work better.
Focus on Usability
Most problems with SEO plans starts when those who prepare it rely too much on technicalities than on user experience. Yet, search engines look for superior user experience.
Google’s ‘Mobilegeddon’ update in 2015 made it amply clear that searches were shifting from computers to devices with smaller screens, namely smartphones and other handheld devices.
To ensure your website ranks consistently higher than most others, you must ensure your visitors have an enjoyable experience. You can do so by improving navigability, reducing text and adding more self-explanatory graphics, and maintaining very high page-load speeds.
Try and Build Relationships and Not Mere Links
There is no doubt that link-building is the backbone of SEO. However, it is a clichéd prospect as we stand on the threshold of this century’s third decade. Instead, try to actually ‘build links’ as they occur in the real world: via relationships.
Identify the demography of your website’s visitors. Try and figure out which segments attract them the most, and which ones go almost completely unnoticed. Look closely at your bounce rate.
You can also rely on specialised tools like ‘SEO SpyGlass’, a clever little piece of software which allows you to view those who are linking to your website. Observe any discernible patterns and strategise accordingly.
More Customer Research, Less Keyword Research
Why do people turn to search engines? When they have something to know. To ensure that they are attracted to your website like bees to a jar of honey, you must carefully research your potential clientele. Some studies show that small businesses do not pay more than a quarter of their attention to link building.
It is a self-destructive approach.
Yes, you need keyword research; you also need to factor in your target customers. Without that, keywords will get you nowhere. For example, if your website sells ready-to-eat consumables like jelly, butter, pasta and noodles en masse, your keywords should appeal to wholesalers specifically.
The moot point is to figure out what the customer wants. It’s easy to say but considerably difficult to do, but now is your time to start.
Keep Your Content Crisp and Fresh
There is nothing that Google likes better than freshly minted content. If you can scoop up a handful of quality, pro-grade content every alternate day and utilise the many keyword tools which are available, there is no reason why you cannot rank at the peak.
Getting that sort of content is not an easy affair, however. You need to either hire a good in-house team of writers – not typists – or you can outsource the entire process to an agency. Whatever you do, content has to be your cynosure.
Use Keywords With Care
No search engine will rank a page higher if it is stuffed with keywords. While SEO tacticians know how much of a headache keyword stuffing can be, many agencies and professionals are still doing it. If you are a beginner, understand this: never use too many keywords in a cramped paragraph.
Try and focus on long-tail keywords now. That is the future since voice searches are becoming the norm rather than the exception. Use free keyword-tracking tools – like Rank Tracker, for example – to analyse how well your keywords match with your content.
Enter Long-Tail Keywords
Try and incorporate long-tail keywords in your content. That way, it will attract more hits in the future. Now that searches are becoming more personalised with geo-location-enabled devices and voice search (that we spoke of earlier), the era of long-tail keywords has truly arrived.
Consider an example. If you search for ‘Atlanta Doctors’, you will be deluged with results. Try to raise the bar a bit and search for ’Atlanta emergency and critical care doctors’ or ‘Atlanta emergency and critical care physicians’. Immediately, you will have narrowed the search volume.
Pay Attention to Details
Web 2.0 is passé. We are now in Web 3.0 territory. This is a world where semantic web technologies are in vogue. The web is becoming smarter faster than we realise. You can harness its power by transforming into a make-believe SEO-sleuth and taking care of the nitty-gritty.
Make sure the meta-titles and meta-descriptions are in order. Your site’s meta-descriptions are more potent than you can imagine. They are those little snippets which pop out each time a search is carried out. You must pay special attention to these elementary essentials.
In the same vein, ensure your website has no dead links. Take care of website and data security.
Search engine optimisation has never been an easy task. It will never be one. But you can easily learn a few new and neat tricks, spruce up your arsenal and be ready to play a long-term game. You will realise that there is actually no real ‘secret’ potion for SEO a la Asterix and Obelix.
It is practice and patience. That is all.