So what is SEO – and will it help my Leeds business?
SEO is an English acronym and stands for “Search Engine Optimization”. Optimizing for Google and other search engines makes you when you want to rank your website high to thus reach more customers looking for you and your business. A marketing channel that is completely digital and has grown explosively as Google becomes increasingly dominant as a search engine. Below we will go through a little deeper what the different parts of the optimization are on and how you can succeed with your digital venture. Whether you aim to rank high in Leeds or throughout the UK.
The basics of SEO
When we talk about SEO, we talk about different things that are done partly on your website and partly on other websites. Since search engine optimization is a holistic view of how the website performs, you work on-page and off-page with a focus on users.
SEO On-page optimization
Here we look at how your side performs against a variety of parameters. The easiest thing to do yourself is to adjust the pages’ titles and headlines. They’re going to be consistent with what you want to be seen on. This page’s title and H1 is is this SEO Leeds.
You lose half of your visitors if the page takes longer than 3 seconds to load. Google wants to deliver a quick uphill look to its users. In addition, the majority of all mobile searches are made that do not have as fast internet as a computer. Measure and make a proper optimization of the speed on your page. Test pingdom tools or Google’s own page speed insight to get an idea of how you perform. A small tip is to compress images and videos as hard as you can. The top image on this page is under 100k. Should you print it, it looks like something the cat dragged in. However, it is good enough for a screen display.
Ensure that your content on the website is relevant, far enough and engages your readers. A visitor who starts reading but leaves the page quickly interprets Google as saying that your page wasn’t interesting for this search. In addition, the content should be unique and have optimized headlines. Need more inspiration you will find here in detail how to write good seo Leeds text.
A landing page aims to attract people searching for a specific search phrase. When they then enter your page via the landing page, they access all the content you have. However, make sure to have a call to action that, for example, may be that the visitor should leave his email address, call you or book up for a free demo.
Your page needs to look good on your phone and tablet. When Google introduced mobile-first, it meant that the websites that weren’t optimized for mobiles were given a kiss of death by the search giant.
An SSL certificate protects that information sent between a visitor and a website. Since there are many ugly fish out there, a secure website is now an incredibly important ranking factor. It is quick and relatively easy to secure its website from your domain manager.
SEO Off-page optimization
When you talk off-page, you talk in short and good links from other websites to your home. Make sure that other websites link to you and with the search phrases you want to rank high on. Talk to suppliers, partners or newspapers to make sure you get the link power that you deserve. Be sure to tell Google about any foam website links to you as it may seem negative for your optimization. All publicity is thus not good publicity.
SEO = ease of use
This is important to remember. All SEO work should be done with the users’ main in the back of the head. The texts should be readable, the links should be available to click and phone numbers should be clear and can be called from immediately. The experience on your website should simply be seamless without friction. Therefore, Google punishes pages that try to cheat without adding value to a visitor. For example, if you start hiding black text on a black background or just filling the texts with your desired search phrases, you can be named.
At the beginning of the era of search optimization, it was possible to cheat quite easily, but over the years the algorithms and robots become smarter, which lowered the sides that had unclean flour in the bag. Another important factor is how long a visitor stays on your side. If you stay long on a page, it is interpreted positively and that the visitor found what it was looking for.