Making Sense of E-Commerce in a Post-COVID-19 World

Like all other facets, the global COVID-19 pandemic has also altered online buyer behaviour. Market experts are facing a hard time predicting which products will sell, which will not and which will almost certainly occupy empty shelf space for some time to come. In many ways, this pandemic may have changed e-commerce forever. Most of the world was under quarantine and self-isolation in the months of March through May. Vast swathes are still under lockdown. From a market analyst’s perspective, they should have continued to behave in the same manner as they had before. But that was not how it was. Some consumers were panicking and started bulk-buying. Some only ordered bare essentials. Some stayed away entirely from the [...]