YouTube is a fast growing market that should not be overlooked in your social media strategy.
In any given month in the USA over 18 billion videos are streamed to American viewers. Thats a phenominal statistic and every month that figure is increasing.
You might want to take into account this other statistic: 40 hours of video are uploaded to YouTube every single minute. So by the time you have read this page, about two weeks of fresh videos will have been posted on YouTube.
Therefore competition is fierce. Not only do we have to produce great videos, but those videos have to be search engine optimised to get to the top of the search engine pile.
So lets look at how we develop your YouTube marketing strategy.
Firstly we need to create compelling videos, about your brand or product, and create content that addresses your audience’s needs. We have to create videos that are helpful, valuable and compelling watching to your customers and potential customers.
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Secondly, and just as important as making great, compelling videos, is the necessity to get your videos to the top of the search engines. Its no good having a fantastic video if potential clients cannot see it. Remember too that YouTube is owned by Google (the biggest search engine on the planet) and to get your videos to the top of the pile your videos have to be search engine friendly and highly optimised for Google, Bing and the many other search engines around.
We need to build engagement and a community around your brand. With any product or brand its important to keep that brand identity. Brand channels allow us to create a personalised interface, customising the look and feel of their presence on the site. By creating a destination page on YouTube, brand channels provide the opportunity to create truly persistent relationships with your consumers.