An outdated or badly conceived website promotes mistrust in the minds of your visitors. A lower rate of conversion from viewers to buyers along with the site’s inability to appear attractive to customers would ultimately result in loss of precious revenue. Thus, it’s critical to constantly review the contemporariness and relevance of your website to double-check whether you’re appealing to all the business (especially top-quality buyers).
Here are a few signs your website is out of sync with what is happening and requires a “re-design”:
1. The website was built in HTML “tables.” Newer sites will have an edge over older versions that were constructed in tables in both SEO (search engine optimization) and page load speed (which itself is a grading component for search engines).
2.Originally a huge chunk of websites was built with Flash, a web standard no longer supported by products from Apple (iPhones, iPads, iPods, and Apple desktop machines), and doesn’t work on most tablets.Thus, if your site is created in Flash, it cannot be seen in these devices. If a section of your website is in Flash, then just that portion of your site will remain invisible, but it will still emerge as a shoddy piece of work since a large part of your website’s functionality is unfinished. Flash also has similar problems as HTML tables: the load speed is slow and tough for search engines to notice.
3. The website does not function properly with tablets or smartphones. By 2015 or even 2014, most net users are predicted to surf the net internet more frequently on mobile phones rather than on desktop computers. Thus it is critical that your site is partially, if not completely, compatible with these devices. Some types of business are even recommended to design sites exclusively for mobile applications.
4. The website doesn’t agree with your branding (logo, company card, etc.). If you want to sound credible, it is important to ensure that there is parity in the images. Disparate messages dilute the message content; your brand presence becomes more powerful with consistency in your communication tools.
5. The website appears to be stuffed with keywords or other practices which make the site look like a spam. Such amateurishly finished sites are now banned or discouraged by Google and other search engines.
6. The website takes long to load, has severed connections, hazy images, or sections that are “buggy” or don’t function properly in modern browsers. Some demonstrations of web design techniques used earlier that may be reducing the load time of your website include the use of images instead of text to incorporate customized typefaces, which used to make the text invisible to search engines; or the insertion of numerous distinct images to create attention-grabbing graphics like sidebar borders that slow the website down with their dimensions and added server demands. Design elements like sidebar borders or special typefaces are now effortlessly created with CSS, a styling technique.
7. The website comprises signs that are not regularly updated like having a copyright symbol of “2007” in the footer. Obsolete press releases – and content that is never revised or supplemented, make a website emerge unattended and makes new visitors doubt the legitimacy of your business.
8. Critically informational “meta” tags that communicate the reason of your website to seek search engines are absent. Meta tags – along with the “description” tag – offer a short description of your site and helps search engines with keywords in your website, which should be used for ranking. If you have the meta tags and title tag with similar content, they still need work.
9. The website lacks critical functional areas that can help your business grow. These include a blogging platform that is smoothly integrated with the rest of your site (blogging is a good communication tool as well as a booster for organic growth of traffic), or a form that invites your customers to sign up for online newsletters or deal alerts.
10. The site does not have any professional appearance. Even when a professional designer creates your website, it may still look archaic because none of the later design variations of HTML and CSS are now available and they have not been used. The lack of these modern elements can mar the look of the site.
If your website’s design was unprofessional when you created it, unfortunately it still remains so. It could be that your website never looked great to begin with – maybe the site overcrowded with too many clashing design components that are creating confusion amongst your visitors. Or you could have chosen the wrong colours to convey the message you want your business to disseminate, or maybe there is clash of too many typefaces.
At times, older websites or shabbily designed websites carry paragraphs that stretch the entire width of a page, creating major legibility that irritate visitors who eventually go away before even going through your marketing message. Or perhaps the special “custom graphics” or images look hackneyed and overbearing that could be confusing customers.
An archaic logo can make the entire business look out of sync since a business’ entire brand revolves around the logo. No matter for what reason it’s important that you create a site that looks professional, because the logo tells people who you are and what your business is all about; first impressions are the lasting impressions.