The term “responsive web designs” indicates sites that are capable of adapting to various types of screen sizes for maximizing viewing experience. This includes screens of desktop, laptop, tablets, smartphones, ipods, kindles, etc. At times this term is referred to, in the digital arts’ market, as “fluid design”, “adaptive website design” or “RWD”. On the other hand, uncommunicative websites cannot adapt to fit separate computer display dimensions, which means they can be tough to navigate and view on smaller devices.
Sales of mobile phones have surpassed that of desktops and according to media predictors mobile web usage would also surpass desktop use by 2014. Therefore, it only appears logical that searches on desktop seek will be outnumbered by mobile searches. 60% of those who buy from the net confirm that they would prefer buying from sites that are mobile-enabled. Thus when you use SEO, it makes far more sense to develop sites that can be used on mobiles, that too, with responsible web designs. This is also true especially now that the changes in Google algorithms do not look kindly at sites that have a separate mobile exclusive version. You can identify them when they have .mobi on their urls.
These days an increasing number of sites are being built with responsive web designs so that another mobile-exclusive site is no longer necessary. Also, this action significantly improves viewer experience, which eventually results in increased customer delight and improved revenue, as potential customers are not alienated by tiny text and tough navigation.
To make responsive concepts work, a media query is required to work out the display size that the site is being accessed from. The script can identify all types of gadgets, whether they are tablets, laptops or smartphones. It also makes use of CSS for proper display of the website. Site images can be adjusted according to fit screen size of a smaller device. The text is made larger and the menu lists can be organized to different dropdown formats, as against the usual horizontal display format.
The advantages of using this kind of design, instead of setting up a mobile-friendly version of your site are easy to appreciate. Every time you when you update your website, it will automatically result in revision of all sites created for various applications. Often, your websites will be sought from a tablet. If you have two distinct sites, a wireless and a desktop version, you can make a quick guess regarding which format of your site would be seen by the tablet user. With responsive design you have a better control over which version would be seen most of the time.
Many companies supply both designs – fluid and for mobile-friendly websites. However, RWD procedures are constantly being updated, so there is hardly any point in having a site exclusive for mobiles. The only time when you might desire separate sites is when you want to advertise in these media differently. For instance, a fast food business may aim people on the move with an instant special offer, but display their imminent offers and menu to laptop users. Be that as it may, in most situations, a single website will cater to all types of users in an uniform way, which makes a responsive design the best choice.
In the very near future, all websites would have to opt for responsive designs, as user-demand would increase. Therefore, in a few years, companies that use unresponsive websites will have to pay the price for a new site to make up for this important drawback tin their website. Therefore, before building any new website it is prudent to learn more about the cost and benefits of adaptive designs.
