If you are an online service provider, perhaps the toughest thing to learn involves implementing Search Engine Optimization or SEO strategies. Since all the information as well as algorithms are changing frequently the strategies you use, the current trends in marketing and the little corner chopping methods you do to advance your SEO rank are a few of the things that a SEO expert has to learn.
If you are a SEO provider or thinking about providing SEO, or need some SEO strategies for your website, then you need to understand the possible 2014 trends in relation to SEO which can help you grow your business, whether that is by getting specific traffic or by improving your service quality to a whole new level.
Local Listings – Local listings are an extremely profitable strategy for certain enterprises, particularly if you work in the industry that provides service like doing manual work or decoration. If you can get your business in active and professional localized listings pages, then you immediately have access to a viable platform on which you can issue all of your public data and news to your customers using a wide variety of platforms. When potential customers find out that your localized listings are being checked out and are updated frequently, they will not only popularize your website but also bring in new customers. Localized listings are turning out to be a popular way of ranking an enterprise and assess their worth. This is true because, presently there is no reliable online reviewing system in place.
Conversion Rate Optimization – This is an important part of online marketing, what goes behind trading your goods and services effectively is not only the methodology of supplying your customers exclusive and actionable content, but also by persuade them with something that they would hate to refuse. There are countless websites on the net that sell goods and also get traffic. But their conversion rates are poor. Reviewing Analytics and doing some fine-tuning to your website layout and the way information is perceived by the user can be put in place to provide you with a ready-made sales funnel which will surely boost conversion rates.
Social media – While it is true that in the past 2 or 3 years, social media has gained phenomenal popularity, all that is going to change soon with a changed view about the importance of SEO vis-a-vis social media. It is critical that you build up a good reputation fast and acquire a steady flow of pre-sold customers as social media will play a huge role in increasing traffic and customer conversion in the next year when quality content and active participation in social media would become the primary driving force of your business due to the natural power of SEO.
Google+ – As anticipated, one of Google’ very own projects is a key determinant for your keywords. Using clicks from Google+ to attract you clients is going to be a very productive way to bring in new users, as Google+ is beginning to not only helping with huge volumes of traffic, but is being integrated into SEO. With Facebook and Twitter obtaining gigantic natural SEO due to the volume of users, Google+ is rapidly becoming a huge component in that, too. Additionally, being a Google product, it will be indexed better with search engines – so it is important to work towards getting your business a positive Google+ profile.
Content Management – It is crucial now, since the changes in algorithms over the last few years, have made it mandatory to have quality content. Earlier, run-of-the-mill content with no genuine flow or explanation would be considered appropriate for good back links so long as it was stuffed with keywords and links. Now, this is no longer valid. You would have to make sure that your users find value, unique content which can give them meaningful information while including befitting inbound links, that too in moderation.
Page Ranking – Page rankings are an integral and important p[art of doing online business. Small enterprise owners are exceedingly attentive of their page rank. A page rank is a ranking granted to your website based on the value it offers and meaningfulness of content it contains. In 2013, this is altering to an ‘Author Rank’ and an ‘Agent Rank’. This means that your website will be evaluated on the basis of the quality of content for the entire page, which in turn would affect your overall website ranking This means that when seeking he services of writers, you should insist on superior quality, consistency in delivery and experience. This way you can be sure that your pages are well-optimized and always relevant.
ROI and Backlinks – When building backlinks over the internet, it is not just spreading your name across. If your cooking site is linked to a forum meant for wrestling, it is hardly going to give you any good ROI. Strong and relevant backlinks boost website rankings on Alexa and allied websites.
SEO is one of the most important criteria which decide on the health of your business and its operations. With a powerful internet presence, your business can attract customers on auto-pilot, an enviable asset, which hardly requires any extra effort from your side.
