October 2013 – CGO Media

Successful Facebook Marketing
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Successful Facebook Marketing

Social Media

Successful Facebook Marketing

The first thing you need to understand before you think of marketing on Facebook is the unique opportunities it offers and the basic difference between this and other media. Like you would never use a radio commercial for a TV ad, you cannot market on Facebook, the way you use other media for advertising. Facebook is not a platform for 'hard sell' People perceive Facebook as a platform when they share their stories, jokes, videos and generally relax. Therefore to appeal to this group you too have to join in their conversations rather than act like an outsider who has come to sell something aggressively. Which are the factors that carry the danger of people ‘un following’ you on Facebook? [...]

By Roger Wilkinson|2019-12-30T14:02:48+00:00October 14th, 2013|Social Media|Comments Off

Website Design – Its Importance and Usefulness

Web design involves a series of actions that include visualizing, planning and designing electronic media content by using Mark up language and graphics for use on the internet. With the primary aim of marketing goods and services, web designs are meant to lure net users to browse and buy what is being offered. Marketing involves creating a concept based on the ultimate business goal of the marketer; building corporate image and promoting the brand that is marketed. Web design also involves creating meaningful and relevant content that provides useful information to users. There are a number of technical factors which are to be taken in account before to give the final form to the concept. This is a kind of advertising [...]

By Roger Wilkinson|2019-12-30T14:03:25+00:00October 13th, 2013|Web Design|Comments Off

Google’s Requirements on SEO

Here is a guide on understanding what Google is requiring from your website to earn a higher position in its search engine results and earn more revenue for your business. It might sound like SEO is such an extremely complicated process for business owners who don’t have the slightest idea on how to handle it. Although SEO is helpful in increasing search engine rankings, it is important to do it professionally. Google SEO performed by a professional SEO company can push your website to rank on the top of search results. It can be very helpful for small-scale business owners since they can’t compete online and get profitable returns. • Targeted Keywords. Selecting the right target keywords is one of [...]

By Roger Wilkinson|2019-12-30T14:03:44+00:00October 11th, 2013|SEO|Comments Off