The process of building a product listing for AliExpress
We have developed a tried and tested format that helps to build product listings – that cuts down on revisions we have to make from the individual sellers on AliExpress.
This is a 3 step process and works in the following way:
In each listing you are given to re-write are 4 documents:
Ignore the Quality Assurance word doc. That is for our proofreaders once a listing is completed.
The 3 files for you are:
1 – Diagnosis report. You work on this document first. We have to inform these sellers what mistakes they are making in the listing they have wrote.
It is very important that this is done correctly. We have given samples for you to get some ideas on typical mistakes –
Area – Issue – Description – Impact – Recommendations
See sample – diagnosis report (opens in a new window)
2 – Process document – We sometimes refer to this as the research and competitor activity sheet.
See sample – process document (the Excel sheet will download to your computer)
The first line in the Excel sheet has a lot of information for you:
Product listing url
The seller is asked to supply the following to help you:
Features/selling points: How are you different and why are you better?
Any USP (unique selling point) you wish us to focus on?
Where would you use your product? (Consumption scenario).
The top five words or phrases a buyer would enter in the AliExpress search bar to find your product.
Specific phrases which are a must-include in the Main Title
Lastly, 3 competitors url’s for information.
Occasionally a seller might add text in Chinese. Just translate with Google translate.
With this information you then complete all grey background areas in the Excel sheet.
This information makes it very easy for you to then write the main title, the tagline and bullet points.
The existing product listing evaluation verdict (Line 12) AliExpress has a grading system from 1 – 5 – most existing listings are either 1 or 2. If you feel any listing is higher contact us to evaluate and if we feel the listing is good we will replace with another listing.
Line 155 we will complete – This has to be to a level 4 or 5.