You must have a creative approach to SEO for your Manchester business
The competition is very high today digital, and you probably noticed that yourself. We are all bombarded with content, information and offers that we have to decide 24/7.
Primary traffic is on mobile devices now, which means you need to be extra sharp on what you communicate to your visitors, as reading flow is different on a mobile than on an old-fashioned desktop.
You have to think that people are guaranteed to read your content on the train, on the bus, at work, during the break and while that person has just 5 minutes.
Here it is extremely important that you make yourself remarkable with your SEO!
The worst thing that can happen to you as a company is that you are not interesting enough in the eyes of users or that you are unable to communicate what makes your business interesting.
Rule of thumb: Only what the visitor sees exists. If you are not able to make yourself notable about selling your concept or product, then you have a huge problem.
Solution: Creative SEO Manchester. Be creative in your communication!
You are competing for attention digitally and as a company you do not get many chances to make people remember much about them these days.
Therefore, you should go right if your competitors go left. The messages you work with in relation to SEO MUST stand out from the messages of your competitors.
This is important, so we will write it again:
The messages you work with in relation to SEO MUST stand out from the messages of your competitors.
If you do just like everyone else, you are drowning in the deep water of cyberspace. If you stand out from your competitors and create value and commitment, then you turn them on SEO and if you have control over the technical SEO setup and operation that follows.
How Google decides whether your website deserves to be on page 1
If you are unable to sell your concept / business then you have a huge problem
Google estimates your website based on thousands of factors. Google is working on algorithmic updates such as Google Penguin, Google Panda, Google Phantom and Artificial Intelligence: Google Rankbrain, which will allow the best and most relevant search results to appear first on Google.
Keep in mind that Google is a business. Google Alphabet is actually the world’s largest freemium company.
Therefore, it is very important for Google that these are the right and best websites that appear at the top of Google. Google has to be better than Bing and Yahoo, which is also the case now.
When it comes to SEO for Manchester, there are some definite fundamental optimization points that you should work on continuously in your search engine optimization.
Our initial website SEO analysis includes:
- Optimization of all meta descriptions, permalinks and meta tags.
- Continuous search engine optimization based on search queries in Google Search Console. This way we optimize for the lowest hanging fruits.
- All H1, H2 and H3 tags are customized to make it clear to Google which keywords we want at the top in organic.
- Alignment of alt attributes on images.
- Speed optimization on mobile and desktop.
- Strategic internal link building based on analysis of best and worst performing sub-pages in order to raise rankings and exploit the potential of all destinations.
- Effective external link building from high domain authority websites. Here we use our large link network. In addition, competitor analysis of link profiles.
- Mentions from social media and discussion forums.
- In-depth keyword analysis.
- Copywriting of SEO text.
- Sitemap setup.
- Installing robot.txt file.
- Upload of favicon.
- Ongoing scanning for malware to avoid hacker attacks.
- Redirecting and 404-page redirection.
How SEO Manchester and our Google marketing can help your business expand
Google is the world’s largest search engine with over 200 million searches per day. Some of these daily searches are likely to be potential customers for your business.
What we make sure is to communicate your business message to just the people who are interested in your service. It’s about marketing specifically to people who are already interested in one’s product.
First, it requires a digital analysis where we look at your customer requests Google Search Console. We look at the search volume of selected keywords so that your message is planted where there is the highest concentration of interested buyers / users.
In addition, your business website needs to be analyzed with Google Analytics so that we know what works best and what doesn’t. Here we look at customer behavior, traffic sources, bounce rates, dwell time, heat-maps and conversion rates.
The key to digital analytics is to optimize your landing pages on your website so that your visitors convert.
All companies are unique. Therefore, it is for you to digitally differentiate your message and thereby create value for your potential new and returning customers digitally.
Are your competitors better than you in terms of SEO and online marketing on Google?
If you want to be the best in your industry in SEO, then you need to have a thorough competitive analysis, analyzing your competitors’ online performance and backlink profiles.
If you do not know what linkbuilding is, you can read our article: “What is linkbuilding?”.
Google is built around links, which is why link building to one’s website is still the most important factor when it comes to organic rankings on Google.
In other words, if you want to top Google on high-volume competitive search, you need to have the best link profile in your industry.
We analyze your competitors’ backlink profiles, let us be inspired by what they do right, and lay out a solid plan for how to outperform them as well as which domains with high domain authority you should have pointing to your website.
SEO Manchester digital strategy
The digital world is controlled by the users. If your customers go left, you will have to do the same.
The worst thing you can do is just wait for your customers to come to you by themselves, because they don’t.
You need to address your customers where they already are: On Facebook, Google, Instagram, Snapchat, YouTube.
All companies are unique. Therefore, a sustainable digital strategy must be laid down for your business, which focuses on the most central marketing channels.
Competition is high in most industries digitally. It is therefore important to be 100% clear in its messages as a company.